“SAME PURITY STANDARDS AS WHOLE BEANS IN LESS THE TIME: You will love the time-saving convenience of our new Ground Bulletproof Coffee, with all the same purity standards as our existing whole bean coffee.
PRODUCED WITH HAND PICKED ORGANIC BEANS: Upgraded beans are harvested in Central America from passive organic estates without chemicals (herbicides, pesticides, etc.). Each bean is hand-picked by experienced coffee harvesters – skilled people who only pick perfectly ripe berries. When the coffee beans are not carefully hand-harvested, the beans can be mistakenly picked unripe and damaged, which impacts the taste and can possibly affect the way it makes you feel.
MEDIUM ROASTED: The beans are medium roasted in small batches in the United States under the strictest conditions, which minimize the formation of toxins from the roasting process. Roasting the beans enhances their naturally occurring antioxidant capacity and flavor to provide you with a cup of coffee that has a minimized level of performance-robbing mold-toxins.
BULLETPROOF PURITY PROCESS STANDARD: Bulletproof Upgraded Coffee Beans are meticulously grown at high altitude on single estates in Guatemala, hand-harvested, carefully processed, handled and roasted to maintain maximum integrity and flavor. The final roast then undergoes proprietary lab testing to verify that our coffee meets the Bulletproof quality and purity standards.”