Setting up a Snapchat Geofilter is very simple and can be done in a matter of 5 minutes. Why would you want to set up a Snapchat Geofilter? If you are marketing to Generation Y or Millenials, 71% of Snapchat users are under the age of 34 according to Omnicore and there are over 300 million monthly active members.
Let me explain real quick the difference between a filter and a lens. A Snapchat Lens is the doggy face you see me wearing here. Currently, you cannot create lenses yourself. This requires a very large budget (at least 6-figures for 24 hours) and some conversations with Snapchat’s sales team.
Now a Snapchat Filter is the Friday Bitmoji at the bottom of my snap. Filters appear after you take a photo and you can swipe through and choose your favorite. The ones you are most likely familiar with seeing are the filters with your city name on them. These filters appear based on your location and can be set up by anyone through Snapchat’s website. Snapchat Geofilters can be used for personal use such as a wedding, birthday party, or community event but can also be set up to promote your business.
Here’s how to set up a Snapchat Geofilter:
- Go to Snapchat.com/geofilters and click the “Create Your Geofilter” button.
- Decide whether you are submitting for your community, personal use, or business by clicking the “Submit Now” button.
- You are then taken to an editor. Snapchat gives you preloaded designs you can customize and work with. You may also upload your own design files such as a logo or a custom designed Snapchat filter. If you search for someone on Fiverr or even Etsy, you can find affordable custom designed Snapchat filters to meet your needs. Build or upload your custom design, then click the “Next” button.
- Choose the date(s) and time frame you would like your Snapchat Geofilter live. Then click the “Next” button.
- Type in the address of where you would like your filter to appear. Adjust the fencing area as needed. Then click the “Checkout” button. Yes, this does cost money.
The cost of a Snapchat filter depends on the timeframe you would like your filter live, the size of the location, and the popularity/density of a location. To give you some perspective, my example that I put together real quick for this email is live only at my house for one hour and it cost me $5. I’ve set up Snapchat filters with a very small geo fence in Las Vegas convention centers, popular arenas in large cities, and other event-related venues and those were an investment of around $600-$800 just for an hour or two. If you want to create a geofilter for your business that lives on every day, you may contact Snapchat to work out a yearly price.
A couple things to keep in mind and ideas for Snapchat Geofilter uses:
- It’s worth the $5-$50 for a custom designed geofilter. You want to create a design that people would actually want to use and share on their story or send to friends. Put some thought into a design that would be fun for the end user to showcase rather than a design that is more promotional in nature.
- If you are hosting an event, be sure to let everyone know about the filter. You can even encourage the use of the filter by selecting a user at random to win a little prize for using the filter and posting to their story.
- Cross promote your Snapchat Geofilter on other platforms – let your Facebook and Instagram audiences know about the filter, there is a high chance they also use Snapchat.
- Set up your Snapchat Geofilter in advance of your event – as many days as possible. Don’t wait until the last minute because Snapchat does need to approve your filter before going live. The filter is usually approved quickly, but Snapchat does limit the number of filters allowed in a certain area – so be ahead of the game and submit yours early!
- Brainstorm popular events within your industry where your customer base hangs out. Create filters for those events that are fun but also give your business visibility that you may not have otherwise received.
- Keep in mind, your Snapchat Geofilter will be rejected if you use a URL, username, email, or phone number in your design.
Got any upcoming events? Would love to brainstorm with you!